Get the Latest Social Media Post Specs for Images, Videos, and Text

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Social media is a great way to connect with your target audience, but maintaining a solid presence isn’t easy. For starters, platforms are constantly changing the rules. And staying up to date on the latest social media post specs can be challenging, especially when they’re scattered across the internet.

Trust us—we get it. 

That’s why we created a social media cheat sheet for your convenience. Instead of wasting time scouring the web for each platform’s unique requirements, you can find everything you need in one spot!

So, refer to the guidelines below to ensure you’re following the rules and sharing the best content. 

(Note: This social media cheat sheet is updated regularly, so you can bookmark the page and feel confident you’re always seeing the latest social media post specs.)

What Image Size Guidelines to Follow

Illustrations of Instagram, Twitter and TikTok profile pages.

Follow the sizing guidelines and additional figures below to properly format your photos across all viewing platforms (desktop, mobile, etc.). That way, you can ensure a positive experience for your audience no matter how they interact with you on social media!

Facebook

Note that all image files can be JPG or PNG; however, the latter is typically the better option when a logo or text is included. The maximum image file size is 8 MB.

For additional requirements for Facebook images, click HERE

Instagram

1080x1350 safe zones for social media graphics

Again, you can upload images in JPG or PNG format, but JPG is the default. The maximum image file size is 8 MB.

Twitter

On Twitter, you can upload images as JPG, GIF, or PNG. For JPG and PNG image files, the maximum size is 5 MB; for GIF files, the maximum size is 15 MB.

To learn more about tweeting images on Twitter, click HERE

LinkedIn

For LinkedIn images, you can upload your files in JPG or PNG format. For all images, the maximum file size is 5 MB.

Find additional image specifications for LinkedIn HERE.

TikTok

You can upload JPG or PNG image files to TikTok. 

Pinterest

Both JPG and PNG image files are accepted on Pinterest. The maximum file size for both is 10 MB.

Discover best practices for Pinterest images HERE.

YouTube

YouTube accepts JPG, PNG, GIF, and BMP image files.

What Text Guidelines to Follow

Illustrations of Twitter, YouTube, and LinkedIn posts.

By following the text guidelines below, you can set up your social media accounts properly and get your message across to your audience with every post!

Facebook

Keep in mind that you can include links but can’t include bold text, italics, strikes, or bullet points on your regular page. You can, however, use stylized text in groups. 

Twitter

You can also include links on Twitter, but you can’t include bold text, italics, strikes, or bullet points. 

Instagram

Unlike Facebook and Twitter, Instagram doesn’t allow you to include links in captions. Additionally, you can’t include bold text, italics, strikes, or bullet points. 

LinkedIn

You can include links in posts on LinkedIn. However, you can only have bold text, italics, strikes, and bullet points in articles.

TikTok

You can’t include clickable links in your video captions (just your bio). Also, you can only include plain text in your captions (no bold text, italics, strikes, or bullet points).  

Pinterest

Only the first 50 characters will show up when people click on your board or Pin. You can’t use bold text, italics, strikes, or bullet points in descriptions.

YouTube

You can include clickable links in your video descriptions, but you can’t add specialty text like italics, strikes, or bullet points.

What Video Guidelines to Follow

Illustration of YouTube, Facebook, and TikTok videos.

Given how powerful video can be in reaching, educating, and engaging your target audience, it’s something you shouldn’t shy away from! Use the guidelines below to create and post videos on various channels.

Facebook

On Facebook, the maximum video size is 4 GB. Some of the most common file types include MP4, MOV, AVI, and GIF. To see the full list, click HERE

Instagram

Instagram videos of 10 minutes or less can be up to 650 MB; videos up to 60 minutes can be a maximum of 3.6 GB. Supported file types include MP4, MOV, and GIF. 

Find additional upload requirements for videos on Instagram HERE.

LinkedIn

The maximum file size for LinkedIn videos is 5 GB. Supported file types include ASF, FLV, MKV, and MP4. To see a full list, click HERE.

Twitter

Videos shared on Twitter can be a maximum of 512 MB. Supported file formats include GIF, MP4, and MOV. To learn more about media best practices on Twitter, click HERE

TikTok

The maximum file size for a TikTok video varies by device—for Android devices, it’s 72 MB; for iPhones, it’s 287.6 MB. Supported file types include MOV and MP4. 

Pinterest

The maximum file size for Pinterest videos is 2 GB. Available file types include MP4, MOV, and M4V. Learn more about Pinterest video specs HERE.

YouTube

The maximum file size for YouTube videos is 3 GB for unverified accounts and 128 GB for verified accounts. Some accepted file types include MOV, MPEG4, MP4, and AVI. For a full list of supported file formats, click HERE.

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