Before you send out your next business email, consider this: most customers delete or ignore what they consider spam emails. How can you break through that clutter? How can you get more conversions out of your emails?
We know you have something valuable to say, and email marketing is actually a useful way to make conversions, when done correctly. Below, we discuss some of the most successful tactics to get customers to convert from your email campaign.
- Subject matters. One thing that doesn’t convince readers to open an email is a splashy, click-bait subject. Craft a subject line that is specific and appeals to the reader’s interest. For example, are there any hot topics in your target market? Or, are you offering some truly vital information that will be useful? Subjects like: “5 common social media marketing mistakes” and “Keys to a successful small business campaign” promise specific information without giving away the entire content of your email.
- Bonus Tip: Is there anything magical about a headline formula for your blog? It is a familiar struggle for content writers – finishing a well-crafted, useful blog post, but coming up short when it comes to the headline…especially when the click-through rate on Twitter is less than 2%. Daunting, isn’t it? We’ve compiled a list of headline-writing strategies to help combat those attention-getting woes.
- Get to know your reader. With endless resources on the web, it’s easy to do a quick search of your customer before you send them an email. Are they on LinkedIn? Examine their profile to see if they’ve received any awards or achievements lately, and lead with those anecdotes in your next email. Personal details are good entry points as well, especially with current clients. Do you remember someone was preparing to send their child off to college or selling their home? Use those details in your email to show that they’re not just a number to you. Personal connections create lasting partnerships.
- Bonus Tip: Understanding how to segment users. Marketing your list can be a push of a button today. However, it shouldn’t be! You know you need to segment your list by interest and numerous demographics. Whether your marketing efforts use email or mobile sms, it is important to also segment those who engage in your content by their engagement state. Users respond differently based upon their real-time engagement level with your message.
- Don’t send needless messages. Email for the sake of email is obnoxious and a waste of your time. Make sure your email has a purpose. Before you hit send, ask yourself if the content you’re sharing is necessary, relevant, or informative. Are you telling them about a new product or news item? Is it a special offer or coupon? A great new tip or strategy? Those are all excellent reasons to send an email. Be sure your message has a purpose, or else risk being sent straight to the spam folder.
- Bonus Tip: Is your brand image worn out? Are you just beginning to launch your brand? Or have you recently realized that your current brand (or lack thereof) is ineffective? It’s not just an adage that image is everything — in today’s marketing economy, it is. It’s important to use a critical eye when examining your brand. Instead of viewing your brand from your perspective, take the view of a potential customer looking at it alongside a competitor and be honest: how do you stack up?
- Engage, engage, engage. Don’t be afraid to ask your customer to respond to your query. And be specific. Close out your message with a question so that your client feels the urge to respond. Try to avoid vague phrases, such as “Let me know what you think,” and be more specific by asking specifically how they feel about a key point of your message. This creates a genuine prompt to respond, and not let your email simply hang in the ether.
- Bonus Tip: Content Marketing Engagement – Gone in < 20 seconds. Alarmingly, marketers have very little time to gain the attention of their site visitor and potential customer. 85% of visitors to your content never return. 40% spend less than 20 seconds on that blog article you perfectly crafted. Content marketing engagement is quickly becoming an art form. Or is it?
Contact us today at Viral Solutions for more email conversion tips!
by Christine Kelly
CEO and Queen Bee | Viral Solutions LLC
Copyright 2016 Viral Solutions LLC
Viral Solutions LLC is a Digital Marketer Certified Partner and an Infusionsoft Certified Consultant.
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