Growing the Right Facebook Audience
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Determine Who Your Audience Is
Even if your products and services appeal to a broad audience, you can’t possibly create a meaningful connection with everyone at all times. Define your ideal customer and create a persona around it. Give your ideal customer a name, find an image that represents him or her, and start to think of this persona as a real individual. Depending on your business, you may have several types of customers you consider ideal. Go ahead and create a couple additional personas if necessary.
Post Content that Appeals to Your Ideal Customers
If your ideal customer is Mary the Stay at Home Mom but your content is written toward Bob the Business Executive, Mary’s not going to be interested in what you have to say. Tailor your content toward Mary’s interests, problems, wants, and needs and you will be more likely to connect with her.
Run a Tightly Targeted Facebook Ad Campaign Designed to Get More Followers
Since you now know who you want to target and have content on your site that appeals to him or her, it’s time to start getting more followers that match your specific criteria. Facebook ads are one of the fastest ways to get started. Creating a Facebook ad is easy and surprisingly affordable. The best part is that you can specify the type of people you want to target so that your advertising dollars are spent only on the people most likely to like your page. If you want to target men, why waste money showing your ads to women? What’s neat about the targeting options available from Facebook is that you can specify all kinds of criteria including specific interests or another page’s audience.
Run a Facebook Promotion or Contest
Promotions are a bit trickier, unless you use a tool specifically designed to make social promotions easy. However, they’re a great way to generate engagement and awareness as well as increase your Facebook audience. Promotions tend to be highly shareable, so your ideal customers will be likely to help spread the word to their friends with similar interests.
Building the right audience on Facebook may be a little more difficult than buying followers and likes by the bundle, but it’s worth doing. By defining who you want to reach and then appealing to that audience, you will eventually build a fan base that can support your business.
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by Thomas von Ahn – Chief Elephant Slayer – Viral Solutions LLC
Watch out elephants! This slayer of business challenges comes with 30 years of record breaking sales, marketing, operations, training and leadership experience . He has worked face-to-face with 100’s of small business owners as well as large firms. His love of creating, communicating, developing and executing results for clients shines with each project, publication and training event. His entrepreneurial spirit, passion, industry experience, education, problem-solving prowess, charismatic personality and been-there-done that attitude leads his client focused approach.