The Biblical Principles of Marketing: Why You Should Promote Your Church

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As a church leader, you want to help as many people as possible grow in their faith. And you understand that to do that, you need to extend your church’s reach by promoting it wide. Yet, there’s still some hesitation on your part. You wonder, “Is church marketing biblical?” The short answer is yes. And once you take a deeper dive into the biblical principles of marketing, you’ll see why…

The teaching of Christ, and the church in general, is all about humility and doing selfless acts. Mentioning the words church and marketing in one sentence seems contradictory, especially among those who are part of a ministry. But while Christ’s message of focusing on selfless endeavors and not seeking monetary wealth is clear, He also taught the need to spread the Good News. 

This is a dilemma that church leaders face: How do you market your church without pestering or being too self-promotional?

Understanding and applying the biblical principles of marketing is the critical factor to getting it done—and doing it right.

Understanding the Biblical Principles of Marketing

Far too many ministries are unable to achieve their mission because they do not (or will not) uphold the value of marketing in spreading the word about their ministry and what it’s doing for the community.

However, marketing exists in the Bible. The Scriptures describe marketing as a communication tool. In fact, the need to communicate is something that the Bible preaches in depth. 

Romans 10:15 states, “How beautiful are the feet of messengers who bring good news!”

It’s clear that marketing is not just accepted but encouraged in the Bible. When you recognize the biblical principles of marketing, you can appropriately spread the word about your ministry and help more people in the process. 

Follow Jesus’s Marketing Example

Jesus was one of the earliest examples of a good marketer. Despite being the son of God, He was able to integrate himself with the common folk. He identified the motivations and behaviors of others to communicate with them in a way that would resonate with them. 

When he put together his team of disciples, he chose people from all walks of life and across various parts of society. 

Although some marketing experts would emphasize the need to pick your target audience, He demonstrated that if you can put together a universal message, you can tap into a wider audience with your message. 

But one of the most compelling parts of Jesus’s marketing abilities—that which applies to the biblical principles of marketing—is his use of stories. 

Whenever Jesus had a teaching to share, He used stories to convey that teaching. This enabled his audience to engage with his stories on a deeper level. 

It’s no coincidence that modern marketers of today advocate the use of storytelling to capture the audience’s attention in marketing. Jesus was the master of this technique in His time. 

Marketing Is Ministering

As mentioned above, Jesus encouraged His disciples and believers to not only listen to His word but also spread the word of God. 

Marketing, therefore, is a form of ministering. It is all about the message that you are trying to spread. Marketing is just a tool you use to deliver that message.

When you market your church, you glorify God because you honor His command to spread the Good News. At the same time, you light up the path for others to follow your ministry and serve.

Without marketing, the people in your community (and beyond) won’t be aware of the mission of your ministry. You can use this as an opportunity to awaken the passion in them to serve others and God. The effective use of the biblical principles of marketing helps carve the path for others in your flock.    

Why Your Church Should Be Marketing & Why It’s Okay to Do So

Like any business, your church has a mission. While the end goal is different, you can rely on the biblical principles of marketing to reach as many people as possible.

Since the days of Jesus, the way people connect with and give to the church has changed significantly. Yet, what hasn’t changed is the commitment to spread the word of the gospel. The challenge for churches and religious ministries today is to overcome the notion that marketing isn’t in alignment with the Bible. As we’ve already established, it is emphasized in the Bible. 

If you want to reach out to more people in your community, then it’s high time you use the biblical principles of marketing to your advantage. 

In the past, we’ve talked about the benefits of using social media for your church. Now, let’s speak more generally about how marketing will benefit your church or ministry.

It Allows You to Reach More People

Obviously, the intent of marketing is to reach more people, and when you can reach more people, you can impact more lives. 

According to Statista, there were 3.6 billion global social network users in 2020—with that number expected to rise over time. And social media is just one aspect of marketing for your church. Imagine the audience you have access to when you tap into other channels!

It means you can spread the gospel in a way that overflows the limitations of the four corners of your church. You can utilize technologies and other online platforms to share… 

…and so on. 

It is the goal of every church to reach more people and spread the word of God. Now is the best opportunity to let more people know you exist.

It Encourages Engagement in Pursuing the Work of God

One of the primary benefits of using the biblical principles of marketing to promote your ministry is the engagement you can amass from your congregation.

The goal is to light a fire within each member of your community. You want them to remember your church’s mission. And you want them to remain engaged in their commitment to pursue the work of God.

Whether it’s through donating to the church’s cause or helping to spread the word of God, every member of your ministry has an important role to play. With the use of marketing, it is a great way to empower them to continue in these selfless endeavors. 

Remember the quote “out of sight, out of mind”? By marketing your church, it’s a gentle reminder to the members of your community to do their part.

It Generates Donations

Your church relies on donations and similar gestures to sustain its activities and to fulfill its mission. Through the power of marketing, you can inspire people to be generous. Moreover, you can build donor loyalty.  

By providing people with insight into your church’s activities and being transparent about how donations have been used in the past (such as with a church annual report), you can drive more donations. And the best part is when you have the financial backing of the community and your members, you have more to give back to the community that helped you.

It Helps Convey Your Mission 

For you, as the leader of your ministry, it is important to share the word about your mission, especially if it will impact the community in a positive way. 

Marketing your church and its mission will help you get more people to join in and help you accomplish your mission. By strategically communicating that to your audience, it engages them and makes them feel committed to your mission, too. It’s all about bringing them into your church’s story and demonstrating the key role they play.

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Final Thoughts

One of the reasons a lot of church leaders refuse to adopt marketing is because they fear they will end up running their church like a business. However, marketing isn’t just for business. The Bible even proves that!

If you employ the biblical principles of marketing, you end up not only preaching the gospel but also following in Jesus’s footsteps. He set out to spread the Good News, and He encouraged everyone to do the same. 

The ability to minister to others and convince them to help spread God’s word is what the mission is all about. And there is no shame in doing that. 

You can look at it as a way to apply your God-given gifts. By marketing your ministry, you can get more people on board. More importantly, you can extend your reach and help more people grow in their faith. 
Need help with your church marketing efforts? Learn how Viral Solutions can assist you in growing your church.

 


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Filed Under: Business Tips, Church Marketing